Posedla: From one market to global Shopify Plus
A Shopify Plus migration for a leading cycling saddle brand. Multiple currencies, smart geolocation, an integration with their own ERP and B2B sales in the same store.
- Markets covered
- Global
- Migration timeline
- 3 months
- Sales
- B2C and B2B
- Design
- Zdeněk Zeman
- Our apps
- GlobePayflow
Globe
PayflowProject overview
Posedla makes custom 3D-printed saddles. It used to sell in one market and now sells worldwide. We moved it to Shopify Plus, set up multiple currencies and made every market manageable from one place.
Key implementations
Three things Posedla's global expansion is built on
Shopify theme redesign
A complete theme redesign that fits a premium brand. The new design made navigation clearer and unified the look of the whole store.
Advanced multi-currency system
Multiple currencies through Shopify Plus, inventory managed in one place and prices tailored to each market.
Connected to production and their own system
Every saddle in an order goes straight to production. Customers see the saddle configuration from Posedla's own system on the order in their account. B2B customers get their Fakturoid invoices in one place.
Bespoke educational platform
More highlights
The technical work that lets Posedla run several markets and stores at once.
Advanced checkout customization
Custom Figma theme
Intelligent geolocation system
A custom app
Their own Shopify app with nine extensions. It runs the processes plain Shopify can't.
Orders straight to production
Every saddle lands in the production sheet the moment it's bought. An order with several saddles is split into one row each.
A voucher for a specific saddle
After payment the buyer gets a code, a PDF voucher and an email. The discount covers the most expensive saddle in the cart, which native Shopify discounts can't do.
Companies straight into Fakturoid
A new company in Shopify is created in Fakturoid automatically, VAT ID included. Customers download invoices in their account.
Upgrades for owners only
Only customers who already own the saddle can buy new padding. Checkout checks it in Czech, English and German.
Impression kits at checkout
Customers pick the number of kits as they buy. Returning customers are recognised and the count is corrected for them.
Visible in the admin
On every order the team sees what the integration did and what failed, if anything.
Our apps in this store
Alongside the custom work, the store runs apps we publish on the Shopify App Store ourselves.
PPL and Packeta pickup points right in the checkout
“Working with Appfleece has been an outstanding experience from start to finish. From the transition to Shopify Plus and the rollout of our expansion stores to the recent redesign, they've consistently delivered with creativity, precision, and a deep understanding of our brand.”
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