Appfleece

Molecules of Life: From lavender fields across Europe

A Czech lavender brand entered the German market. We built it a separate Shopify store and fully localized both the store and the brand. The Czech store keeps running on Shoptet.

Platform migration
Shopify
Market expansion
Germany
Development timeline
2 months
Our apps
Payflow

Project overview

Levandulové údolí is a Czech natural cosmetics brand built on organic lavender. It entered the German market as Molecules of Life. We built a fully localized Shopify store, while the Czech store keeps running on Shoptet.

Simplified product page structure

Three product templates for hundreds of products across Organic products, Botany, and Treatments and therapies. Each template reads its data from metaobjects, so products look consistent and are easy to manage.
Easy managementStructured dataLarge product catalog
View products

Key implementations

What it took to enter the German market: migration, localization and team training.

Shoptet to Shopify migration

A new Shopify store for international sales, while the Czech operations stayed unchanged on Shoptet.

Platform migrationInternational ready

Complete German localization

A store ready for Germany: EUR pricing, local payment gateways, tax setup and legal documents that follow German rules.

EUR currencyLegal compliance

Comprehensive client training

Hands-on training on catalog management, blogging, the Shopify admin and the basics of analytics and marketing. The team now runs the store on its own.

Client trainingIndependent operation

Implementation details

The work that helped the brand take hold in Germany and keep growing.

Brand identity transformation

Levandulové údolí became Molecules of Life. The brand's values, natural philosophy and lavender field look stayed the same, now speaking to a German audience.
Molecules of Life template customization with homepage design showing lavender products and German localization

Reinvent template customization

A heavily customized Reinvent theme inspired by lavender fields. Everything can be edited through metafields without touching code.
Molecules of Life educational blog with content management system supporting German language

The Knowledge Garden

A blog with articles on growing lavender, natural cosmetics and sustainable living. It reaches German customers and builds trust in the brand.

Our apps in this store

Alongside the custom work, the store runs apps we publish on the Shopify App Store ourselves.

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